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Gog G.Boonswang,CFA

Gog Boonswang, CFA

Chief Executive Officer

Gog is the chief Executive Officer of JJA. Prior to founding JJA, Gog spent 12 years as a wealth management professional at Goldman Sachs, Morgan Stanley, J.P. Morgan, and Summit Rock Advisors, a $10 billion multi-family office founded by the former head of Goldman PWM and a senior leader at The Harvard Management Company (manages the $40 billion Harvard University Endowment).

During his time at Morgan Stanley, he led Harvard Business School recruiting. During his time at Goldman Sachs, he led Princeton University recruiting. While at Harvard Business School, Gog performed an independent study analyzing the wealth management industry and while at Princeton, he wrote his senior thesis on behavioral finance under Daniel Kahneman, Nobel Laureate in Economics '02.

Gog was a world-ranked tennis player and two-time captain of Princeton University Men's Varsity Tennis Team. Gog is on the board of the Princeton University Varsity Club and is a former board member of the Albert G. Oliver Program. He is an alumnus of the Lawrenceville School, Princeton University, and Harvard Business School.

Michelle A.Palmer, JD, MA

Michelle Palmer, JD, MA


Michelle is the President of JJA. Prior to leading JJA, Michelle spent 10 years as an attorney practicing domestic and international corporate law. During her career, she represented and counseled investment banks, sovereigns and Fortune 500 companies across a broad range of complex domestic and international transactions in the practice areas of capital markets, securities and mergers and acquisitions. Michelle honed her legal skills and experience through her time at firms such as Cravath, Swaine & Moore and Allen & Overy, as well as through her in-house representation of BNY Mellon.

Michelle holds a masters degree in psychology and has practiced as a behavioral consultant advising employers at established corporations and start-up businesses on a variety of issues related to communication and image, crisis avoidance and management, hiring strategies, and overall growth and business development.

Michelle is an alumnus of Haverford College, New York University School of Law, and New York University Steindhardt School of Culture and Education.

Michelle A.Palmer, JD, MA

Samiul Karim

Chief Data Scientist

Sam is the Chief Data Scientist and Head of Research at JJA. He leads our team of investigators and programmers.

Sam is an alumnus of Princeton University, graduating with a BA in Economics. During his time at Princeton, Sam's thesis examined the effects of credit cycles on analyst optimism.